Oct 02, 2003 - Sale 1978

Sale 1978 - Lot 13

Price Realized: $ 34,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 15,000 - $ 20,000
461/4x301/4 inches. Hachard, Paris.
Condition A-: expertly restored losses and repaired tears in margins.
For this bicycle advertisement, Cassandre builds the entire composition around the incline of the bicycle. The diagonal motifs of the image mirror how the cyclist leans into his turn at the velodrome, by having the typography lean with him. Graphically the image is a sophisticated construction composed of different circles; the cyclist's eyes, his shoulders, his hands, the handlebars, and the curve of the track (where Cassandre has cleverly signed his name). The three colors, which are unrealistic for the scene, enhance the dynamic vision. Although this is one of Cassandre's earlier posters, it is one of his most daring attempts to stylize the human body. Suntory 8, p. 37.