Apr 24 at 12:00 PM - Sale 2702 -

Sale 2702 - Lot 45

Estimate: $ 5,000 - $ 7,500

D'APRÈS ALEXEI BRODOVITCH (1898-1971)

DONNET. 1930.

62½x46½ inches, 158¾x118 cm. S.E.G., Paris.
Condition B+: restoration along repaired tears, creases and abrasions in image and along vertical and horizontal folds; minor restoration at edges; bleach spots and printer's creases in upper image.

Brodovitch was a key figure in the development of 20th century graphic design. He immigrated to Paris from Russia and it was there that he first established himself as a graphic designer. He moved to New York in 1930 and took over the job that would turn him into a legend: Art Director for Harper's Bazaar magazine. This poster was originally printed in 1928. Brodovitch's image featured blue cars and less text, as the poster was advertising only the Donnet 6 cylinder vehicle. Two years later, with more models available, the company reissued the poster, removing Brodovitch's initials. On the 1930s edition all of the red and blue have been reversed, not only on the cars, but also in the text and the border.

Memoire de la Rue p. 365 (var), 1er Salon 70.
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