?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
D'APRES G. FAVRE (DATES UNKNOWN) RADIO - L. L. Circa 1930. 62x45 3/4 inches, 157 1/2x116 cm. Affiches Gaillard, Paris. Condition A. No personal biographical information exists on Favre, although he was a prolific poster designer who was under contract with Affiches Gaillard from the second half of the 1920s until 1935. Favre specialized in industrial advertising, creating posters for cars, cycles and various products such as tires, batteries or, as seen here, radios. His earlier posters reflect the influence of Cappiello, but he soon found his own Art Deco style. The first public radio transmission in Paris took place on December 24, 1921. Radio L.L., one of the first five stations to begin regular broadcasts, was on the air from March 1926 until September 1935 when it was bought by Marcel Bleustein, head of Publicis, and was turned into Radio Cité. Here Favre depicts a human allegory of the strong signal of the station bursting forth from its transmitter against a background of decorative radio waves.
