?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
DESIGN. BAYER, HERBERT. Gebrauchsgraphik International Advertising Art. Number 4, Thirteenth Volume, April 1936. Edited by H. K. Frenzel. Color and monochrome advertisements, reproductions, and photographic illustrations. Includes an article by Bayer and contains the important Bayer-designed exhibition prospectus for "Deutschland Ausstellung 18 Juli bis 16 August 1936" often lacking. Berlin: distributed by The Book Service, New York, 1936
a scarce promotional booklet designed by bayer published under the auspices of the Third Reich and aimed at tourists visiting Berlin for the 1936 Olympics. The brochure tells only the glories of National Socialism and promotes both the grand history and exciting new industrial, modern Germany. Bayer, who treated the job like any other solid commission, provided effective graphics in colorful, graphic montages of German heritage. See David Evans, Eye, The Holiday of a Lifetime, Autumn 2004: eyemagazine.com/feature/article/the-holiday-of-a-lifetime-text-in-full.
