DESIGN. DIE REKLAME:Zeitschrift des Verbandes Deutscher Reklamefachleute. 22 various issues. Color and monochrome plates, inserts, facsimiles and prospectuses by artists such as Ludwig Hohlwein, Jupp Wiertz, Louis Oppenheim, Abel Faivre, Max Klinger, Lucien Bernhard, and many others. 8vo, original bindings, soiled; scattered wear and some dried binding glue, but generally quite good. April 1924 issue worn. Berlin: Germann Paetel, 1922-26
a major work on early 20th century german and austrian advertising. Through numerous illustrated examples, the volumes document advertising's excesses and abuses, the relationship between architecture and advertising, and specific markets like tobacco advertising, among other topics.
