Nov 24, 2015 - Sale 2400

Sale 2400 - Lot 103

Price Realized: $ 2,210
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
DESIGN. SUTNAR, LADISLAV. Group of approximately 15 books and catalogues by or designed by Sutnar, including instruction on graphic design and typography. Each profusely illustrated with photographs, charts, and diagrams of the objects being offered. 8vo, original bindings, often photomontage and typographic self-wrappers in various colors. Condition varies but generally very good to near fine. Vp, 1940s- 1960s

Additional Details

Sutnar was a master of graphic design and advertising who wrote: "Only through good design and fine printing can you add that touch of distinction to your literature which makes it fully effective with discriminating people and economical in producing maximum sales results"--Sutnar, from Transport--Next Half Century 1950-2000. Foreword by Buckminster Fuller. New York: Canterbury Printing Company, (1950). Included in the lot How to Show Telephone Numbers on Letterheads. Bell System, nd Logotypes Design and Paper, numbers 13 and 19. New York: Marquardt Co,. Design: AD Gallery, New York. Exhibition January 10-February 28, 1947 Lithographed sheet from Build the Town Standing board advertisement for Vera Scarves from the New Yorker magazines. Lithograph on board, 20x12 inches.