DESIGNER UNKNOWN AMARO SALUS ARTURO VACCARI C Circa 1899

Sale 2643 - Lot 1

Price Realized: $ 469

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 700 - $ 1,000

DESIGNER UNKNOWN

AMARO SALUS / ARTURO VACCARI & C. Circa 1899.

55x39 1/4 inches, 139 3/4x99 3/4 cm. G. Wenk e Figli, Bologna.
Condition B / B-: replaced losses, overpainting, extensive repaired tears, creases and abrasions at edges, in image and along vertical and horizontal folds; discoloration along fold; minor offsetting in lower right image from red text. Two-sheets. Mounted on paper.

Arturo Vaccari was one of the best-known men in Livorno because of his famous distillery. His three most notable liqueurs were: the Galliano (1896), named for the famous lieutenant colonel Giuseppe who died that same year in the battle of Adua, the Gianduia Chocolate Cream, and the Amaro Salus (advertised here). Vaccari cleverly used the fashionable Belle Époque aesthetic to his advantage, commissioning posters, advertising postcards, newspaper ads and collectables to promote his brand. This poster, notes that the Amaro is "proclaimed the best and healthiest bitter," and lists its various accolades.

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Additional Details

Property of Penn State's Palmer Museum of Art, sold to benefit the acquisitions fund.