?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
DESIGNER UNKNOWN
AMARO SALUS / ARTURO VACCARI & C. Circa 1899.
55x39 1/4 inches, 139 3/4x99 3/4 cm. G. Wenk e Figli, Bologna. Condition B / B-: replaced losses, overpainting, extensive repaired tears, creases and abrasions at edges, in image and along vertical and horizontal folds; discoloration along fold; minor offsetting in lower right image from red text. Two-sheets. Mounted on paper.
Arturo Vaccari was one of the best-known men in Livorno because of his famous distillery. His three most notable liqueurs were: the Galliano (1896), named for the famous lieutenant colonel Giuseppe who died that same year in the battle of Adua, the Gianduia Chocolate Cream, and the Amaro Salus (advertised here). Vaccari cleverly used the fashionable Belle Époque aesthetic to his advantage, commissioning posters, advertising postcards, newspaper ads and collectables to promote his brand. This poster, notes that the Amaro is "proclaimed the best and healthiest bitter," and lists its various accolades.
