DESIGNER UNKNOWN AMERICANO BIANCO / COCCHI. 1938. 54 3/4x39 inches, 139x99 cm. Rivera, Alessandria. Condition B+: minor restoration in margins and image; abrasions in image. Cocchi's Americano Bianco is an Italian aperitif which combines white wine and alcohol-infused herbs and spices. The red, white and blue crowing rooster, announcing to consumers that the product "awakens the appetite," is still the product's logo to this day.
