Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 176

Price Realized: $ 375
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
31 3/4x22 1/2 inches, 80 1/2x57 cm.
Condition A: minor creases in image; minor restoration in corners.
The Borsalino Hat Company was founded in 1857, and successfully used posters as a means of advertising their products and promoting their business. They also commissioned artists such as Marcello Dudovich, Gino Boccasile, Giuseppe Minonzio and most notably, Max Huber to design their posters. Here, presented along with the company's recognizable cursive logo, a dapper hand doffs a fedora. Intentionally or not, it is a photographic "tip of the hat" to Leonetto Cappiello's memorable Mossant image.