?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
DESIGNER UNKNOWN DOBROLET. 27 3/8x20 3/8 inches. Condition B+: restored loss in bottom margin; minor repaired tears in margins. Drobolet was a civilian airline company that was created during the Soviet Union's NEP (New Economic Policy, 1921 to 1929). Before Stalin launched the first of his 5 year plans, and abolished the NEP, Russian citizens were allowed to invest in these companies, and Drobolet had an extensive, multi-media advertising campaign, encouraging citizens to buy shares in the company. Most of Dobrolet's advertising was created by Vladimir Mayokovsky and Alexander Rodchenko, who opened up their own advertising business in 1923. They produced posters, letterhead, street kiosks, signboards, stock prospectuses and even little pins to help promote the company. This poster, advertising flights from Moscow to Nizhny Novgorod (in only two and a half to three hours!) is simple and graphic, and stylistically similar to many known works created by Rodchenko for the company. Although unsigned, it could well be the work of an assistant from the Mayokovsky- Rodchenko agency, as it uses so many familiar motifs (the arrows, the circles and the silhouettes of the plane).
