May 13, 2013 - Sale 2314

Sale 2314 - Lot 155

Price Realized: $ 1,140
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
DESIGNER UNKNOWN EXTRA MILD / HERSHEY'S MILD AND MELLOW MILK CHOCOLATE. 1937.
46x31 inches, 116 3/4x78 3/4 cm.
Condition B+ / A-: creases and wrinkles at edges.
While this image appears to be the work of Otis Shepard, it cannot be, as the artist worked exclusively for the Wrigley Gum company from 1932 through the 1960s. What is certain, however, is that both the typography and design show that the artist was familiar not only with Shepard's style, but also certain progressive design tenets from Europe.