May 21, 2009 - Sale 2181

Sale 2181 - Lot 51

Price Realized: $ 1,560
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
DESIGNER UNKNOWN GRAMOPHONE.
63x46 1/4 inches, 160x118 cm. Lecream-Servant, Paris.
Condition A-: creases and abrasions in margins and image.
In the style of the photomontages being produced in Paris in the 1930s by Paul-Martial, under the art direction of Francis Bernard, this poster promotes a portable record player. A photograph of the apparatus in its open case is augmented by the dapper airbrushed figure in the background, shown easily carrying the same device when closed. The two-color typography reflects both the black of the gramophone itself and the blue figure of the man.