Aug 01, 2018 - Sale 2484

Sale 2484 - Lot 104

Unsold
Estimate: $ 800 - $ 1,200
DESIGNER UNKNOWN JOURNÉE NATIONALE DE L'AIR. 1932.
30 3/4x22 3/4 inches, 78x57 3/4 cm. I.F.R., Paris.
Condition B+: foxing, staining, creases and abrasions in margins and image; separating from linen at lower left corner.
This image was used at various times through the 1930s to promote a fundraising air show raising money for wounded pilots. While the image and text remained the same, the date changed for the different events. The concept of red, white and blue planes seems to have been first used in 1927 in posters designed by Roger de Valerio and Jean Chassaing to help recruit new pilots to the French Air Force. This is the larger format.