Oct 10 at 12:00 PM - Sale 2681 -

Sale 2681 - Lot 188

Estimate: $ 1,000 - $ 1,500

DESIGNER UNKNOWN
NEW YORK / PAN AM. 1980.

42¼x28 inches, 107¼x71 cm.
Condition A: minor creases and abrasions at edges.

One from the first series of advertisements featuring Pan Am's new abbreviated name. "In 1970, Pan American hired the New York design firm of Chermayeff & Geismar to revitalize its brand identity;" shortening the company's name to its most used nickname was a successful move (New York p. 225). Pictured here, with the view down Park Avenue, is Pan Am's headquarters, designed by Walter Gropius and completed in 1963. Now, this iconic structure is the MetLife building, with the Helmsley building (once the New York Central Building) in front of it.

New York p. 224.
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