Mar 01, 2018 - Sale 2467

Sale 2467 - Lot 445

Price Realized: $ 1,406
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
DESIGNER UNKNOWN PHILIPS. Circa 1934.
49 1/2x35 1/2 inches, 125 3/4x90 1/4 cm.
Condition B+ / A-: repaired tears at edges, some into image; creases in image; repaired pin holes in corners. Framed.
Philips began manufacturing radios in 1927, and within five years they had sold one million of them. Here, as part of a campaign that explains how licensed radio dealers will take back any outdated model, we see an older man with an early tube receiver radio from the 1920s, rushing to trade it in for a new model Philips. He is being greeted by a man in corporate livery carrying a Super Inductance 638A model, which was manufactured by the company in 1934 and 1935.