May 09, 2024 - Sale 2668

Sale 2668 - Lot 76

Price Realized: $ 4,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,500 - $ 4,500

DESIGNER UNKNOWN

PHOSCAO. 1930s.


63¼x47 inches, 160½x119½ cm. J.E. Goosens, Lille.
Condition B+: repaired tears in margins and along folds; creases, abrasions and minor restoration along vertical and horizontal folds; slight time-staining around border.

Phoscao was a brand of French chocolate powder that was advertised as an additive to coffee during World War I. Numerous posters for the company designed in the 1930s feature a fashionable woman pouring herself a cup or relaxing with her morning Phoscao. Here she is seen courtside, taking a refreshing break from her game.