May 09 at 12:00 PM - Sale 2668 -

Sale 2668 - Lot 76

Estimate: $ 3,500 - $ 4,500

DESIGNER UNKNOWN

PHOSCAO. 1930s.

63¼x47 inches, 160½x119½ cm. J.E. Goosens, Lille.
Condition B+: repaired tears in margins and along folds; creases, abrasions and minor restoration along vertical and horizontal folds; slight time-staining around border.

Phoscao was a brand of French chocolate powder that was advertised as an additive to coffee during World War I. Numerous posters for the company designed in the 1930s feature a fashionable woman pouring herself a cup or relaxing with her morning Phoscao. Here she is seen courtside, taking a refreshing break from her game.
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