Pan Am / New York. 1980. Photo-offset poster. 106¾x71 cm, 42x28 inches.
One from the first series of advertisements featuring Pan Am's new abbreviated name. "In 1970, Pan American hired the New York design firm of Chermayeff & Geismar to revitalize its brand identity;" shortening the company's name to its most used nickname was a successful move (New York p. 225). Pictured here, with the view down Park Avenue, is Pan Am's headquarters, designed by Walter Gropius and completed in 1963. Now, this iconic structure is the MetLife building, with the Helmsley building (once the New York Central Building) in front of it.
