?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
DESIGNER UNKNOWN TAKE A KODAK WITH YOU. Circa 1911. 29 1/4x19 1/2 inches, 74 1/2x49 1/2 cm. Alf Cooke Ltd., Leeds. Condition B+: restored losses, repaired tears and overpainting in top margin, into image; minor creases in margins and image; bottom margin trimmed. In 1893, at the Chicago World's Fair, George Eastman introduced the "Kodak Girl" as the icon of the new Kodak camera's ad campaign. Often illustrated in a blue and white striped ensemble in British ads (the American outfits being more varied), the Kodak Girl served to promote the early cameras as accessible, portable, and easy to use for amateur photographers. Advertisements like this one represent a cultural shift from a more exclusive era of studio photography to the mass-marketing of cameras to the broader population. This particular image, featuring the 3A Folding Brownie Camera, was used in an advertisement in The Australasian Photo-Review in January 1911. The red bellows, as seen here, were discontinued and switched to black after August of 1912.
