DESIGNER UNKNOWN THE WAY TO REACH THE MODERNS. Brochure. Circa 1935.
11x8 1/2 inches, 28x21 1/2 cm folded. Paul Block, Inc., New York.
Condition A-: light creasing and discoloration along folds. Paper.
William Randolph Hearst renamed his New York Morning Journal newspaper The New York American. In 1937, it merged with Evening Journal and was renamed again as the New York Journal-American. This flyer (22x17 inches unfolded) is aimed at luring a more sophisticated audience into reading the daily. The image is of the highest Art Deco standard, and inside includes both a photo of and a quotation endorsing the paper from the Broadway producer, Florenz Ziegfield. rare.