May 07, 2007 - Sale 2113

Sale 2113 - Lot 94

Price Realized: $ 840
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
DESMEURES FOURNITURES POUR COUTURIÈRES ET MODISTES. 1931.
29 1/2x20 1/4 inches. Reunies, Paris.
Condition A-: sharp vertical and horizontal folds.
The only information available about Desmeures is that he designed one other poster besides this one. Much like this image for thread, his other design, for the 1931 Exposition Coloniale Internationale, is a competent Art Deco composition. Here, to advertise an exhibition of supplies for dressmakers and designers, the gentle stylization results in a virtual Art Deco "object poster", as two spools of thread and a needle boldly stand out against a black background. The clear, sans-serif typography adds to the overall ensemble and helps create a "petit maître" of the French Art Deco poster era.