Sep 26, 2024 - Sale 2679

Sale 2679 - Lot 117

Price Realized: $ 4,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,500 - $ 3,500

DICK NEGUS (1927-2011) & PHILIP SHARLAND (1923-1986)


Fly by BOAC / USA. 1954.
Silkscreen poster. 100x62½ cm, 39½x24½ inches.

"In what might be seen as a precursor to David Klein's poster for TWA showing Times Square, this composition, filled with abstract representations of buildings, lights, neon signs, and rapidly flowing traffic, is the first to apply rudimentary Atomic Era design principles to an adverstisment for travel to America. Although it does not mention New York by name, the visual connection to Times Square is obvious" (New York, p. 165).

New York p. 164.