Apr 24 at 12:00 PM - Sale 2702 -

Sale 2702 - Lot 26

Estimate: $ 5,000 - $ 7,500

DOROTHY BRADDELL (1889-1981)

IMPERIAL AIRWAYS / MOVE WITH THE TIMES. 1926.


39¾x24¾ inches, 101x62¾ cm. De Montfort Press, Leicester & London.
Condition A-: minor skinning and restoration at bottom corners; minor creases in margins and image; small pin holes in corners.

A very early poster for the British airline company, which was founded in 1924. Four Handley Page W-10s were constructed for Imperial Airways and went into service in 1926. The last to remain with the company was retired from the fleet in 1933. They largely served the London-Paris route. A 14-passenger aircraft, the pilots sat in an open cockpit at the front of the vehicle. The City of London (G-EBMS), pictured, crashed into the English Channel in October, 1926.

Dorothy Braddell was an adviser on domestic planning for the Council for Art and Industry, but was more widely known as a designer and writer. She specialized in Art Deco kitchen and appliance design, but also was commissioned to create series of road signs for Shell. She occasionally used her husband's name, Darcy, as a pseudonym.

Airways p. 30, V&A E.716-1978.