Nov 18, 2009 - Sale 2196

Sale 2196 - Lot 77

Price Realized: $ 780
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
DREW HODGES (DATES UNKNOWN) SWATCH BALLOON WETTFLIEGEN. 1987.
35 3/4x24 1/2 inches, 91x62 cm.
Condition A / A-: minor abrasions and scratches in image.
Although no record of a watch company-sponsored air race exists on this date in Switzerland, Swatch is known to undertake exceptional promotional events to further their brand, including balloon festivals. Likely created for a festival at the World Watch and Jewelry Show in Basel, Hodges presents a peaceful image of hot air balloons floating through a gradaited sky, with the Swiss Red Cross prominently featured.