Feb 05, 2009 - Sale 2168

Sale 2168 - Lot 337

Price Realized: $ 26,400
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
DWIGHT CLARK SHEPLER (1905-1974) SUN VALLEY / UNION PACIFIC.
35x23 inches, 89x58 1/2 cm.
Condition A-: punch-holes in top margin; tear through upper right corner; tape on verso. Paper.
Sun Valley was created as a destination resort to encourage people to ride the railroad out west. It was the brainchild of Averill Harriman, Chairman of the Board of Union Pacific Railroad, who was himself an avid skier. The Ketchum, Idaho, area was scouted out by Count Felix Schaffgotsch who reported back to Harriman that "it contains more delightful features for a winter sports center than any other place I have seen in the United States, Switzerland or Austria." We could find no record of this poster coming up for auction in the last 20 years.