E. MCKNIGHT KAUFFER (1898-1969) MUSEUM OF MODERN ART / EXHIBITION OF ADVERTISING AND EDITORIAL ART. 1949. 441/2x291/2 inches. Eldriedge, New York. Condition B+: repaired tears in margins, some affecting text; restored losses in top margin. McKnight Kauffer had a good relationship with the Museum of Modern Art in New York ever since his one-man show in 1937. His friends at the museum, Alfred H. Barr and Monroe Wheeler called on him to design the Museum's catalogue for a show entitled Britain At War, in 1941, and another catalogue on Organic Design. For the Art Directors, who were basically designers and ad-men themselves, McKnight Kauffer created a logo, a little character with a bow and arrow, synthesizing the desired effect of all the Art Director's work--sharp, fast, pointed and directly on target -just like this poster! Very few of these poster would have been printed as the exhibition ran for just over a month. Design and Paper no. 29.
