May 23, 2019 - Sale 2510

Sale 2510 - Lot 174

Estimate: $ 1,500 - $ 2,000
44 3/4x29 1/2 inches, 113 3/4x75 cm.
Condition B: creases and extensive repaired tears in margins and image; repaired pin holes in corners.
Returning to America in 1939, Kauffer spent the war years working primarily on institutional commissions. When the New York Subways Advertising Company launched a new campaign in 1947, Kauffer was among the established artists chosen to contribute designs. The artists involved in the project were the most prominent practitioners of the craft ever assembled, many of whom had immigrated from Europe, and included Erik Nitsche, Otis Shepard, Joseph Binder, Jean Carlu, Herbert Bayer, Paul Rand, Lester Beall, Sascha Maurer and Lucian Bernhard. Kauffer contributed two dramatically different posters to the project. One, Subway Posters Pull, is geometrically-inspired; the soft, humorous style he employs here is in the same vein as a poster he had just created for the Barnum & Bailey Circus. This funny and eye-catching image was awarded the Art Director's Club Prize. Kauffer 317, International Poster Annual 1948-1949 p. 163. Kauffer 317, IPA 48-49 no.341.