33x24 1/2 inches, 83 3/4x62 1/4 cm. [J.E. Wolfensberger, Zurich.] Condition B: tears and repaired tears at edges; creases, abrasions and restoration along vertical and horizontal folds; margins trimmed. Paper.
Cardinaux studied painting with Franz von Stuck in Germany, and also worked in Paris before returning to Switzerland where he became one of the founding fathers of Swiss poster art. In 1908, his poster for Zermatt with its flat colors and broad outlining was a revolution in the Swiss graphic art world. This fauvist image of a yellow horseman astride a green horse, promoting a Swiss Exhibition, proved to be scandalous; it took a patriotic subject and treated it with such unrealistic color that the normally passive Swiss surprised everyone by rallying against it. Cardinaux 37, Plakat Kunst p. 70, Muller-Brockmann 66, Schweiz / Kulturelle 16, Schweiz / Plakat p. 32, Weill 203.