Dec 18, 2013 - Sale 2336

Sale 2336 - Lot 90

Price Realized: $ 1,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
EMIL CARDINAUX (1877-1936) SCHWIZERISCHE LANDESAUSSTELLUNG. 1914.
50 3/4x35 1/2 inches, 129x90 cm. J.E. Wolfensberger, Zurich.
Condition A-: minor tears and repaired tears along vertical and horizontal folds. Paper.
Cardinaux studied painting with Franz von Stuck in Germany, and also worked in Paris before returning to Switzerland where he became one of the founding fathers of Swiss poster art. In 1908, his poster for Zermatt with its flat colors and broad outlining was a revolution in the Swiss graphic art world. This fauvist image of a yellow horseman astride a green horse, promoting a Swiss Exhibition, proved to be scandalous; it took a patriotic subject and treated it with such unrealistic color that the normally passive Swiss surprised everyone by rallying against it. Cardinaux 37, Plakat Kunst p. 70, Muller-Brockmann 66, Schweiz / Kulturelle 16, Schweiz / Plakat p. 32, Weill 203.