EMIL CARDINAUX HERBST IN DER SCHWEIZ. 1921. 50 1/2x35 inches. (128 x 89 cm.) Wolfsberg, Zurich. Condition B / B+: repaired tears, losses, restoration, and horizontal fold in margins, corners, and image. Cardinaux studied painting with Germany's Franz von Stuck, and also worked in Paris before returning to Switzerland where he became one of the founding fathers of Swiss poster art. He came to national (and international) attention in 1908 with his famous poster for Zermatt, which boldly depicted the Matterhorn, using flat colors and broad outlining, that became a landmark in Swiss graphic design. He designed posters for the men's store PKZ and other Swiss products and services, but he is best known for his travel posters, with their evocative, painterly almost impressionistic style. One of at least two variations, the other with more text.
