Jun 04, 2019 - Sale 2511

Sale 2511 - Lot 7

Price Realized: $ 1,375
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
Archive of Italian advertising maquettes. A collection of 21 original designs, including completed commissions and preliminary ideas for a variety of mid-century Italian clients, circa 1950. Mixed media, mostly gouache, tempera, watercolor, India ink and some cut collage (incorporating patterned fabrics and paper) on stiff board and paper. Various sizes including a 3-inch tondo, the rest approximately 6 1/2x9 1/4 inches to 10 3/4x13 1/2 inches. Signed alternately "Gribaudi,' 'Emigri,' 'Creazione Emigri,' or 'emigri.'

Additional Details

A distinct collection of original modernist advertisements by the Italian graphic designer. The products and companies are mostly in and around the industrial city of Turin, Italy's symbolic city for the economic boom from the 1950s and 1960s.
Campaigns include: Botot (toothpaste), K–Oleo (automobile oil), Notte di Venezia ("perfume for the modern woman"), Tigre (Swiss cheese), Manila Tessuti (fabric manufacturer), and Cicli Maino (Bicycles), among others. Most are executed using a variety of attractive hand-lettering styles.