?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
ERBERTO CARBONI (1899-1984) OLIO D' OLIVA / BERTOLLI. 1953. 54x38 inches. A. Pizzi, Milan. Condition B+: repaired tears in margins, some affecting image; creases in margins; horizontal folds. Carboni was one of the top Milanese designers. Like so many of his Italian counterparts, he began his career working for the famed Boggeri Studio before heading out on his own. Although his largest clients manufactured basic consumer products, Carboni brought a rigorous modernism to his work. In most of his cases, he would produce his clients' complete graphic line from packaging to posters, and these clients included Motta (ice cream), Pavesi (bread), Barilla (pasta), Shell Oil and RAI (the Italian National Radio). From 1953 to 1960 he worked for Bertolli oils and wines, for whom he designed an incredible series of magazine ads, mixing photography, graphics and inventive typography, this poster shows another side of his talent. In addition to his brilliant layout, stylized illustration in the mid-century modern style. Carboni p. 142 ff, Publicita Italiana p. 129.
