May 08, 2006 - Sale 2079

Sale 2079 - Lot 105

Price Realized: $ 11,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 6,000 - $ 9,000
ERIC DE COULON (1888-1956) KLAUSEN RENNEN. 1927.
49 3/8x34 3/4 inches. Fretz, Zurich.
Condition A-: minor tears in right margin. Framed.
Coulon studied architecture before moving to Paris, where he spent most of his professional life. He is best remembered for having invented the "lettre sujet" (letter - subject), which entailed building the images of products he was promoting using the gigantic letters of their names. In a totally different manner, he also designed tourist posters, which always reflect an elegant and graceful Art Deco style. Here, using only three colors, he has created a strong and dynamic poster with a brilliant sense of composition. From 1922 to 1934 the Klausen Rennen was the most famous of all the Alpine mountain-climbing car races, and many prominent artists designed images to promote the race. Schweiz p. 139.