Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 107

Price Realized: $ 11,875
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 12,000 - $ 18,000
50x35 1/4 inches, 127x89 1/2 cm. Polygraphisches Institut, Zurich.
Condition A- / B+: small repaired tears and replaced losses in margins; minor creases in margins and image. Paper. Framed.
Coulon studied architecture before moving to Paris, where he spent most of his professional life. He is best remembered for having invented the "lettre sujet" (letter - subject), which entailed building the images of products he was promoting using the gigantic letters of their names. In a totally different manner, he also designed tourism posters, which always reflect an elegant and graceful Art Deco style. Here, using only three colors, he has created a strong and dynamic poster with a brilliant sense of composition. Coulon's posters "are particularly effective in the way they create an image in which textual and visual elements become virtually inseparable" (Poetics pp. 72-3). From 1922 to 1934, the Klausen Rennen was the most famous of all the Alpine mountain-climbing car races, and many prominent artists designed images to promote the race. Margadant 526, Schweiz p. 139, Poetics fig. 4.8.

From the Aminoff / Faccini Estate.