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Estimate: $ 12,000 - $ 18,000
ERIC DE COULON (1888-1956) VI. INTERNATIONALES KLAUSEN RENNEN. 1927. 50x35 1/4 inches, 127x89 1/2 cm. Polygraphisches Institut, Zurich. Condition A- / B+: small repaired tears and replaced losses in margins; minor creases in margins and image. Paper. Framed. Coulon studied architecture before moving to Paris, where he spent most of his professional life. He is best remembered for having invented the "lettre sujet" (letter - subject), which entailed building the images of products he was promoting using the gigantic letters of their names. In a totally different manner, he also designed tourism posters, which always reflect an elegant and graceful Art Deco style. Here, using only three colors, he has created a strong and dynamic poster with a brilliant sense of composition. Coulon's posters "are particularly effective in the way they create an image in which textual and visual elements become virtually inseparable" (Poetics pp. 72-3). From 1922 to 1934, the Klausen Rennen was the most famous of all the Alpine mountain-climbing car races, and many prominent artists designed images to promote the race. Margadant 526, Schweiz p. 139, Poetics fig. 4.8.