?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
ERIC NITSCHE (1908-1998) SAY IT FAST . . . OFTEN . . . IN COLOR / SUBWAY POSTERS. 1947. 45x291/2 inches. Condition A-: minor creases and restoration in margins. In 1947 the New York Subway Asociation commissioned the best graphic designers living in America to launch a huge, multi-visual campaign to help glorify the efficiency of advertising in the subway. Among them were Herbert Bayer, Lester Beall, Joseph Binder, Jean Carlu, McKnight Kauffer, Eric Nitsche, Paul Rand and Otis Shepard. They designed posters and car cards, some creating several images, each with his own style and concept. Nitsche studied in Switzerland and worked in Paris (for the printer Draeger) before he moved to America in 1934. One of many young European immigrants who changed the face of American graphic design, he is best remembered for his series of General Dynamics posters, done in 1955, where he served as art director for a number of years. For this modernist, even futurist, poster he uses a strong diagonal perspective creating a semi-abstract vision of a subway whizzing past colorful posters, creating a sophisticated, geometric rhythm. International Poster Annual 1948/1949 p. 164, no. 459, Images of an Era no. 6, Heyman, p. 134 no. 98, Le Coultre p. 325.
