?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
ERIK NITSCHE (1908-1998) GENERAL DYNAMICS / ENERGETIC EARTH. 1960. 50 1/4x35 1/2 inches, 128x90 1/4 cm. R. Marsens, Lausanne. Condition B+ / A-: minor loss in upper left corner; minor tears and abrasions at edges; creases in margins and image; pin holes in corners. Paper. By the time Erik Nitsche arrived in the United States in 1934, he had studied art in Switzerland and worked for several prominent French printing houses. His graphic design skills led him to be appointed Art Director for General Dynamics in 1955. Nitsche is best remembered for the series of 29 posters he designed for them between 1955 and 1960, representing the most impressive corporate image campaign of its era. The first set of nine posters, Atoms for Peace, was published in more than ten languages for the 1955 Atomic Energy conference in Geneva. It was so successful that he proceeded to create five more images. He followed their success with Exploring the Universe in 1958, which, like their predecessors, offer a modern, poetic and friendly approach to progress, but in more earthy and calm colors. In 1960, he printed the last series, Electronic Intelligence, which included this poster. The Material Service Corp., which is referenced in the poster's subtitle, merged with General Dynamics in 1959 (The Modern American Poster, National Museum of Art, Kyoto 1983, nos. 82-84).
