May 21, 2009 - Sale 2181

Sale 2181 - Lot 21

Price Realized: $ 861
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
ERNST HEIG (1893-1963) BHTG. Circa 1930.
33 1/2x31 3/4 inches, 85x80 1/2 cm. C. Wolf U. Sohn, Munich.
Condition B+: restoration along sharp vertical and horizontal folds.
This is a powerful design by an unknown artist for a German car company advertising their rental services. It has an intriguing lay out, with prominent use of blank space. The mise-en-page is complimented by dramatic contrast between the vertical initials of the company and the profile of the racing car positioned at the bottom, as well as a strange juxtaposition of the modern typography of the initials and the classic, gothic lettering at the bottom.