ERNST KELLER (1891-1968) DAS NEUE HEIM. 1928. 501/4x351/2 inches. J.C. Muller, Zurich. Condition B+: restored losses and repaired tears in margins; creases and restoration in image. A key figure in Swiss graphic design and international typography, Ernst Keller taught at the Kunstgewerbe Schule in Zurich from 1918 until he retired in 1956, imparting to two generations of Swiss designers his key tenets of simplicity and legibility. Keller designed a version of this poster in 1926 (for an earlier exhibition) with the two primary colors inverted (Neue Heim was in black and the rectangles in Orange). Two years later, with the exhibition being held in a different venue he revamped the earlier design. Using bold, sans-serif typography he organizes the space to provide impeccable legibility. This poster served as a model for many designers who continued to use the same system for decades. Muller-Brockman p. 129 no. 139 (var).
