38½x24 inches, 96½x61 cm. Jules Simon, Paris. Condition B+: small replaced losses in margins; repaired tears at edges, some slightly into image; minor creases and abrasions in image.
Designed by the same architects who created the exposition fairgrounds, this poster remarkably incorporates the red, white and blue of the French tri-color, the Eiffel Tower, the curve of the Seine, klieg lights and sky-writing into a seamless, airbrushed design. Many prominent poster artists (including Carlu, Cappiello, Colin and others) designed images promoting the 1937 Paris World's Fair, but this design won a competition sponsored by the French Ministry of Commerce. This is the middle of three formats. Poster Progress p. 84.
