EUGENE BEAUDOIN (1898-1983) & MARCEL LODES (1891-1978) PARIS 1937 / EXPOSITION INTERNATIONALE. 1936.
62 1/2x46 3/4 inches, 158 3/4x118 3/4 cm. Bedos & Cie., Paris.
Condition B+: repaired tears, creases and restoration in margins and along vertical and horizontal folds; minor restored losses at edges; light foxing in lower left corner.
Designed by the same architects who designed the fairgrounds, this poster remarkably incorporates the red, white and blue of the French tri-color, the Eiffel Tower, the curve of the Seine, klieg lights and sky-writing into a seamless, airbrushed design. Many prominent poster artists (including Jean Carlu, Leonetto Cappiello, Paul Colin and others) designed images promoting the 1937 Parisian World's Fair, but this design won a competition sponsored by the French Ministry of Commerce. This is the largest of three formats and is the rarest.