Dec 20, 2006 - Sale 2099

Sale 2099 - Lot 27

Price Realized: $ 4,560
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
EUGENE GRASSET (1841-1917) MARQUE GEORGES RICHARD. 1899.
43 5/8x59 inches. Vaugirard. G. De Malherbe, Paris.
Condition B+: repaired tears in margins, some affecting image. Framed.
This visual symphony in brown, beige and orange is one of Grasset's classic images. Although advertising a bicycle, the product is barely visible. Rather, a pensive women, clad in a medieval-style dress, is holding the handlebars in one hand, and a four-leaf clover (the company's logo) in the other. The background is filled with pastel-colored decorative elements that appear to represent a road, the sky and a near-by stream, all surrounding the typography designed by Grasset. It is a quiet, contemplative design that skillfully integrates Art Nouveau style into the commercial format of a poster. DFP-II 415, Bicycle Posters 21, Arwas p. 34, Weill, 41, Wember 373.