Oct 09, 2002 - Sale 1945

Sale 1945 - Lot 62

Price Realized: $ 2,760
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
EXPOSITION INTERNATIONALE-TURIN. 1911.
39x27 1/4 inches. G. Ricordi, Milan.
Condition B+: restoration and overpainting in top and bottom margins and along vertical and horizontal folds.
From graceful elegance and beauty, Metlicovitz was capable of turning to the allegorical strength of ancient Rome. And several of his posters portray statuesque men posing in bold, classical stances. His most famous allegories were for Automobile Exhibitions in Milan (in 1905 and 1907), the opening of the Simplon Tunnel (1906) and this one. Other than to promote official events and exhibitions, this style was very popular in pre-war Italy and Metlicovitz used it in a commercial way to advertise Mele and Liebig. For this International Exhibition in Turin, Metlicovitz depicts the muscular personification of Industry and Labor, with the city laid out beneath them, planting a flag to open the exhibition. This is the French version. Menegazzi 151, Ricordi 204.