May 18, 2023 - Sale 2637

Sale 2637 - Lot 83

Unsold
Estimate: $ 10,000 - $ 15,000

FEDERICO SENECA (1891-1976)

CIOCCOLATINI PERUGINA. Circa 1930.


78x55 inches, 198x139 3/4 cm. Grafiche Baroni, Milan.
Condition B+: repaired tear from seam, into lower image; repaired tears in margins; creases in margins and along vertical and horizontal folds; slight lifting along seam. Two-sheets.

Seneca studied at the School of Fine Art in Rome, where he began his career as a painter and graphic designer. From 1919-1929, he was the art director for the pasta and chocolate company Perugina-Buitoni. His work "in many ways . . . was the perfect synthesis of [Art Deco, Futurism and Cubism] . . . he created stylized, tubular figures which revealed the influence of Leger and Depero and the whimsical memorability of Cappiello" (internationalposter.com).