?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
FELIX VALLOTTON (1865-1925) ED. SAGOT ["LES AMATEURS D'ESTAMPES"]. 1892. 10x7 1/4 inches. Condition A: darkening at edges.Paper. Sagot was a pioneer figure in the world of the fin de siecle<> Parisian poster market. As early as 1886 he was offering Cheret posters in his catalogue. Not just one of the vanguards in the field, he quickly became a key figure in this market. It was thanks to him, and a few other pioneers such as Arnould and Pierrefort, that today's collectors can find turn-of-the-century posters. In 1891 Sagot published a catalogue offering 2233 posters for sale to eager collectors. The cover of this catalogue, as well as a large poster advertising the publication, was designed by Jules Cheret. For his next foray into advertising, Sagot turned to a new talent; Felix Vallotton, a young Swiss artist who belonged to the circle of the Nabis<> and La Revue Blanche<>, and who would soon become world famous for his black and white wood engravings bearing a strong, Japanese Ukiyo-e influence. Here, a throng of eager poster lovers is gathered in front of Sagot's gallery, along a strong diagonal axis established by the sidewalk. The image was so popular, that even when Sagot moved his gallery to a new location he continued to use the old print, merely updating it with an ink stamp as we see here. This image basically became his logo, and he used it on leaflets, and labels which can still be found on old frames he sold. ref: Catalogue raisonne de l'oeuvre grave et lithographie de Felix Valloton<>, by Maxime Valloton & Charles Goerg, Ed. de Bonvent, Geneva, 1972 -p.121 no. 107.
![FELIX VALLOTTON (1865-1925) ED. SAGOT [LES AMATEURS DESTAMPES]. 1892. 10x7 inches.](https://catalogue.swanngalleries.com/full//436\507436.jpg)
