May 18, 2023 - Sale 2637

Sale 2637 - Lot 103

Unsold
Estimate: $ 2,000 - $ 3,000

FRANCIS BERNARD (1900-1979)

GAZ / CUIT - CHAUFFE - GLACE. 1928.


62 1/2x46 1/2 inches, 158 3/4x118 cm. Paul Martial, Paris.
Condition B+ / B: sharp creases and abrasions throughout image; replaced losses in top right margin, into image; small replaced loss in upper left corner.

This poster was the focus of the French exhibit at the 1928 Advertising Art Exhibition in Munich. One of the masterpieces of French Art Deco poster style, it is a perfect symbolic image and an ingenious use of the airbrush technique. Throughout his artistic life Francis Bernard worked for the Salon des Arts Ménagers as well as many other major companies such as Nicolas and Black & Decker. Modern Poster 184, Weill 370, Mechanical Age fig. 3.5, Affiche Art Deco p. 180, Kery p. 13, MoMA 235.1987.