Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 53

Price Realized: $ 2,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
60 1/2x46 inches, 153 3/4x116 3/4 cm. Paul Martial, Paris.
Condition B: repaired tears, small replaced losses, creases and abrasions in margins and image and along vertical and horizontal folds.
This poster was the focus of the French exhibit at the 1928 Advertising Art Exhibition in Munich. One of the masterpieces of French Art Deco poster style, it is a perfect symbolic image and an ingenious use of the airbrush technique. Throughout his artistic life Francis Bernard worked for the Salon des Arts Ménagers as well as many other major companies such as Nicolas and Black & Decker. Modern Poster 184, Weill 370, Mechanical Age fig. 3.5, Affiche Art Deco p. 180, Kery p. 13, MoMA 235.1987.