May 25, 2017 - Sale 2449

Sale 2449 - Lot 78

Price Realized: $ 1,125
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
FRANCIS BERNARD (1900-1979) OLYMPIA. Circa 1935.
44 3/4x30 inches, 113 3/4x76 1/4 cm. Édition Paul Martial, Paris.
Condition B+: minor repaired tears at edges; creases, abrasions and restoration in margins and image. Framed.
A graphically appealing photomontage with an almost hypnotic array of diagonal lines. The man is seemingly sitting on the poster's reclined title which, together with the line of text running parallel to the typewriter's cartridge, creates a dynamic image. One of two posters designed by Bernard for the same product, the other one features a woman typing against a blue background.