May 05, 2003 - Sale 1970

Sale 1970 - Lot 51

Price Realized: $ 920
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
FRANZ TER GAST JAARBEURS UTRECHT. 1920.
461/4x31 inches. Lankhout.
Condition A-: minor creases in image; unobtrusive vertical and horizontal folds.
Founded in 1901 the Utrecht Industrial Fair was a major yearly event and always utilized excellent posters from top designers for promotional purposes. This image is stylistically at the turning point between Dutch Art Nouveau and Art Deco. The typography and the rigid layout reflect earlier Dutch design, but the stylized Ziggurat is treated with a modernist touch, emerging as it does from a forest that makes the tower appear even bigger.