Nov 09, 2023 - Sale 2652

Sale 2652 - Lot 153

Unsold
Estimate: $ 800 - $ 1,200

FREDA BEARD (DATES UNKNOWN)

ROYAL MAIL LINE CRUISES TO NORWAY. Circa 1920s.


38 1/2x24 1/2 inches, 97 3/4x62 1/4 cm. The Baynard Press, London.
Condition A / A-: small expertly-repaired tear at left edge, slightly into image; minor creases in margins and image. Framed.

Freda Beard, a portrait painter and commercial artist, designed posters for the British Empire Exhibition, the Royal Mail Line, The Southern Railway and London Transport. She also designed a cover for Pall Mall magazine in 1928, and exhibited twice at the Royal Academy. Her signature Art Deco design is a minimalistic and colorful composition, typical also of her work for the London Underground. Commerical Art & Industry, 1927, p. 75.