?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
FREDA BEARD (DATES UNKNOWN) LONDON'S TRAMWAYS / SHOP EARLY. 1930. 29 3/4x19 3/4 inches, 75 1/2x50 cm. Waterlow & Sons, London. B+ / B: loss in upper right corner; pinholes and stains in corners; creases in wide side margins; pencil number in lower left corner. "Unlike the Underground posters which rarely showed a bus or Tube train, the LCCT posters often included a rightly lit tramcar, no doubt to encourage Londoners to choose this means of transport over those of its competitors" Tramway p.122.
